Marketing Manager

Also known as: Part-Time Social Media Advertising Specialist, Remote Paid Social Media Coordinator, Junior Social Media Campaign Manager (Remote)

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Role Overview

Are you a driven and creative individual with a passion for digital marketing and a knack for crafting compelling ad campaigns? We are seeking a talented Remote Social Media Ads Manager to join our dynamic team on a Werkstudent/teilzeit (working student/part-time) basis. In this pivotal role, you will be instrumental in developing, executing, and optimizing paid social media advertising strategies across various platforms to drive engagement, generate leads, and achieve our marketing objectives.

This position is perfect for ambitious students or individuals seeking flexible, part-time work who are eager to gain hands-on experience in a high-growth industry. The demand for skilled social media advertising professionals is soaring as businesses increasingly rely on targeted online campaigns to reach their audiences. By mastering the art of paid social, you'll be at the forefront of digital marketing innovation, contributing directly to our success and building a valuable skillset for your future career.

As a Remote Social Media Ads Manager, you'll have the opportunity to work with cutting-edge tools and collaborate with a supportive team, all while enjoying the flexibility of remote work. This role offers a fantastic stepping stone for anyone looking to build a career in digital advertising, performance marketing, or broader marketing management.

Key Responsibilities

  • Develop and implement paid social media advertising strategies aligned with overall marketing goals and target audience.
  • Create, manage, and optimize ad campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and Pinterest.
  • Conduct thorough audience research and segmentation to ensure precise targeting for ad campaigns.
  • Write compelling ad copy, select engaging visuals (images and videos), and design ad creatives that resonate with the target audience.
  • Monitor campaign performance daily, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS) and providing actionable insights.
  • A/B test different ad creatives, copy, targeting options, and landing pages to continuously improve campaign effectiveness.
  • Manage advertising budgets effectively, ensuring optimal spend and maximizing return on investment (ROI).
  • Stay up-to-date with the latest trends, platform updates, and best practices in social media advertising.
  • Generate regular performance reports for management, highlighting key achievements, challenges, and recommendations.
  • Collaborate with the marketing team to ensure ad campaigns are integrated with broader marketing initiatives and brand messaging.
  • Identify new advertising opportunities and innovative approaches to reach and engage target audiences.

Required Skills

Technical Skills

Proficiency in managing paid advertising campaigns on platforms like Facebook Ads Manager, Google Ads (for social extensions), LinkedIn Campaign Manager, TikTok Ads Manager. Understanding of audience segmentation, targeting, and retargeting strategies. Experience with A/B testing methodologies and campaign optimization techniques. Ability to interpret data and generate performance reports using analytics tools. Basic understanding of landing page optimization and conversion rate optimization (CRO). Familiarity with ad creative best practices and design principles. Knowledge of key performance indicators (KPIs) for social media advertising. Understanding of marketing funnels and customer journey mapping.

Soft Skills

Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Creativity and a keen eye for detail. Ability to work independently and manage time effectively in a remote setting. Proactive and eager to learn and adapt. Team player with a collaborative attitude.

Tools & Technologies

Facebook Ads Manager Google Analytics LinkedIn Campaign Manager TikTok Ads Manager Canva (or similar design tool) Spreadsheet software (e.g., Excel, Google Sheets) Project management tools (e.g., Asana, Trello)

Seniority Levels

For a junior-level Remote Social Media Ads Manager (Werkstudent/teilzeit), the focus is on learning and executing foundational tasks under guidance. You'll typically be responsible for setting up basic ad campaigns, monitoring performance, and assisting in the creation of ad copy and visuals. Expect to spend a significant portion of your time learning the intricacies of ad platforms and understanding campaign metrics. Collaboration with senior team members will be key for skill development.

Required skills at this level include a strong willingness to learn, basic digital literacy, and an understanding of social media platforms. While formal experience may be limited, a demonstrated passion for marketing and advertising, coupled with strong analytical aptitude, is highly valued. You should be comfortable with data entry and reporting, and possess excellent communication skills to ask questions and receive feedback effectively.

Entry-level salaries for Werkstudent/teilzeit roles in this field can range from 15-25 EUR per hour, depending on the specific responsibilities and the employer's compensation structure. This is a fantastic opportunity to gain practical, resume-building experience while pursuing your studies or other commitments.

Frequently Asked Questions

What is a Werkstudent/teilzeit role?
A 'Werkstudent' (working student) role in Germany allows students to work part-time alongside their studies, typically up to 20 hours per week during the semester. 'Teilzeit' simply means part-time. These roles are designed to provide practical experience and income while accommodating academic commitments.
What are the typical working hours for a Werkstudent/teilzeit Social Media Ads Manager?
For a Werkstudent role, hours are usually capped at 20 per week during the academic semester. During semester breaks, you might have the option to work more hours. For a general part-time role, hours can be negotiated but are typically less than 40 hours per week.
Do I need prior experience to apply for a Werkstudent/teilzeit role?
While prior experience is always a plus, many Werkstudent roles are designed for individuals looking to gain experience. A strong understanding of social media, a willingness to learn, good analytical skills, and a passion for digital marketing can be sufficient for entry-level Werkstudent positions.
What kind of results should I expect to deliver in this role?
In this role, you'll be expected to contribute to key performance indicators (KPIs) such as increasing website traffic, generating leads, improving conversion rates, and achieving a positive return on ad spend (ROAS). Specific goals will be set based on campaign objectives.
What are the benefits of a remote role?
Remote roles offer flexibility in terms of location and often provide a better work-life balance. You can work from anywhere with a stable internet connection, saving time and money on commuting. It also opens up opportunities to work with companies globally.
How important is creativity in this role?
Creativity is crucial. You'll be responsible for crafting compelling ad copy and selecting or designing engaging visuals that capture attention and drive action. Understanding what resonates with different audiences is key to campaign success.
What is the difference between organic and paid social media?
Organic social media refers to content posted on social platforms without direct payment, relying on reach through followers and engagement. Paid social media involves paying to promote content to specific audiences, allowing for precise targeting and guaranteed reach, which is the focus of this role.

Salary Range

$15k - $40k /year

This range reflects part-time/Werkstudent positions. Full-time roles would be significantly higher. Salaries vary by location, experience, and company size. Hourly rates for Werkstudent roles are typically between $15-$25 USD.

Career Path

1
Performance Marketing Specialist
2
Digital Marketing Manager
3
Paid Social Media Lead
4
Head of Performance Marketing

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