Social Media Analyst

A Mid-Level Social Media Analyst Platform typically has 3-5 years of experience and demonstrates a deeper understanding of social media strategy and data interpretation. They are capable of independently managing social media monitoring, conducting in-depth analysis of campaign performance, and identifying significant trends and insights. Mid-level analysts are expected to not only report on what happened but also to explain why it happened and suggest strategic adjustments.

Responsibilities at this level often include developing more sophisticated reporting dashboards, performing competitive analysis, and contributing to the strategic planning of social media campaigns. They may also take on a mentorship role for junior team members, guiding them in data collection and initial analysis. Mid-level analysts are crucial in translating raw data into actionable recommendations that directly impact marketing objectives and business outcomes. They are expected to communicate findings effectively to various stakeholders, including marketing managers and cross-functional teams.

Mid-level Social Media Analysts can expect a salary range of $70,000 to $100,000 annually. This role offers significant growth potential, with opportunities to specialize in areas like paid social analytics, influencer marketing measurement, or customer sentiment analysis. They are well-positioned to move into senior analyst or management roles, taking on more strategic oversight and leadership responsibilities.

A Senior Social Media Analyst Platform possesses 5+ years of experience and is a strategic leader in social media data intelligence. They are responsible for defining the overall social media analytics strategy, setting KPIs, and ensuring that social media efforts align with broader business objectives. Senior analysts possess a mastery of advanced analytical techniques, including predictive modeling and complex statistical analysis, and can identify nuanced trends and opportunities that others might miss.

Key responsibilities include leading cross-functional teams in data-driven decision-making, developing and presenting comprehensive reports and strategic recommendations to executive leadership, and acting as a subject matter expert on social media trends and measurement. They are instrumental in shaping the company's understanding of its social media impact and ROI. Senior analysts often mentor and develop junior and mid-level team members, fostering a culture of data-driven insights and continuous improvement. They are also responsible for evaluating and recommending new analytics tools and technologies.

Senior Social Media Analysts command salaries typically ranging from $100,000 to $150,000+ annually, with compensation varying based on the scope of their responsibilities, the size and type of the organization, and geographic location. This role is a critical component of any data-centric marketing department, offering a path towards leadership positions such as Social Media Director, Head of Analytics, or even broader marketing leadership roles.