Jobs in Nashville

Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates' physical, emotional, and

The Role: The Senior Paid Search Analyst is a core member of the Unlock Health Media team and leads the day-to-day management of high-performance, results-driven SEM campaigns. In this role, you will design, implement, optimize, and analyze paid search initiatives that drive traffic, leads, and conversions for our healthcare clients. Additionally, this role may serve as a mentor and offer hands-on development of Paid Search Analysts on the team. Who You Are:A successful Senior Paid Search Analyst is both strategic and analytical—combining deep platform expertise with data-driven decision-making, strong communication skills, and the ability to adapt in a fast-paced, ever-evolving digital landscape. You will maintain a strong command of industry trends, search engine algorithm updates, and emerging best practices while collaborating closely with internal teams to ensure integrated campaign success. The ideal candidate stays abreast of AI developments and impacts on paid search, brings experience applying AI tools within the paid search workflow—from keyword discovery and ad copy assistance to data analysis and forecasting—and has a passion for expanding how AI can enhance SEM performance. Responsibilities: Develop and execute paid search strategies across SA360, Google Ads, Microsoft Ads, and Apple Search Ads. Conduct thorough keyword research to identify relevant, high-impact opportunities. Build and manage campaigns, ad groups, ad copy, and bid strategies across search engines. Manage SEM budgets effectively allocating spend, optimizing pacing, and ensuring cost-efficiency and ROAS Implement conversion tracking and interpret performance signals to guide campaign decisions. Analyze optimization scores to understand impact on performance and cost. Establish client-specific benchmarks to measure performance Please mention the word ADAPTABLE and tag RODguMTk4Ljk5LjE0Mw== when applying to show you read the job post completely (#RODguMTk4Ljk5LjE0Mw==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.