Associate Director, Digital Aquisition Marketing

About UsTransforming Healthcare in TexasAt Harbor Health, we're transforming healthcare in Texas through collaboration and innovation. We're building a new category — a true payvider that integrates care delivery with health plan operations into a model designed around each individual member. If you're ready to make a meaningful impact in a dynamic environment where your contributions are valued, we'd love to have you on the team.Position OverviewAssociate Director, Digital Acquisition MarketingHarbor Health is seeking a strategic, data-driven Associate Director of Digital Acquisition Marketing to lead the growth channels that bring members and clinic patients into our model. This role owns paid and addressable media strategy across both Individual & Family Plan (IFP) enrollment and commercial clinic volume — connecting audience strategy, media investment, and performance analytics into a seamless path from first touch to first visit. You will play a key role in scaling existing markets (Austin) and accelerating entry into new ones (San Antonio, Dallas, El Paso).This is a high-visibility, cross-functional role that sits at the intersection of brand, product, analytics, and operations — and is directly accountable for measurable growth outcomes. The ideal candidate is a hands-on performance marketer ready to step into broader strategic ownership.Position Duties & ResponsibilitiesWhat You'll OwnMarket-Level Growth StrategyLead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor marketsDevelop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El PasoAlign media investment to service area dynamics, network strength, and clinic capacityPaid Media & Emerging ChannelsOwn strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms (retail media networks, healthcare marketplaces, streaming/CTV, audio)Balance efficient IFP member acquisition with high-intent clinic demand generationLeverage platform and publisher partnerships to unlock premium inventory and competitive advantageOrganic Search (SEO)Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignmentAlign paid and organic search efforts to optimize overall digital spend and maintain a cohesive search presenceAudience & Condition-Based AcquisitionBuild audience-first strategies grounded in behaviors, intent signals, and health needsDevelop condition-based acquisition journeys aligned to local care availability and provider strengthsPartner with analytics and product teams to refine targeting using first-party data and market insightsPerformance, Optimization & Financial AccountabilityContinuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworksDefine, track, and report on website and campaign KPIs (traffic, rankings, conversion rates, cost-per-acquisition)Own budget allocation across markets, channels, and growth objectives; maintain pacing, forecasting, and ROI accountabilityDynamically shift investment based on market performance, enrollment cycles, and clinic utilizationReputation Management & Digital PresenceMonitor and analyze online reviews and ratings across platforms (e.g., Google Business Profile, Press Ganey)Maintain accuracy and optimization of digital profiles including review management workflows, response templates, and reputation reportingPartner with operations and product to identify trends in member feedback and drive continuous improvementCross-Functional LeadershipPartner closely with Marketing (brand, campaigns, content), Product (digital experience and conversion flows), Analytics (measurement and insights), and Operations (clinic growth and capacity planning)Ensure demand generation aligns with clinic throughput and growth goals across all marketsDesired Professional Skills & ExperienceWhat You BringRequired3+ years of experience in performance marketing, growth marketing, or digital media — with demonstrated acquisition outcomes tied to real-world conversion (enrollments, appointments, transactions)Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platformsExperience building integrated acquisition strategies across programmatic and direct channelsStrong understanding of audience targeting strategies — first-party, contextual, and modeled audiencesProven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountabilityStrong analytical mindset; ability to translate performance data into clear investment decisionsExcellent communication, presentation, and cross-functional collaboration skillsAdvanced proficiency in Excel and analytical/reporting toolsPreferredExperience operating across multiple geographic markets with varying levels of maturityBackground in health plan or health-tech environments; IFP/ACA enrollment cycle experience strongly preferredFamiliarity with payvider models, value-based care, or ACA individual market dynamicsExperience with emerging channels including CTV/streaming, retail media networks, and healthcare marketplacesKnowledge of SEO strategy, on-page optimization, and search performance measurementBilingual English/Spanish preferred, given Harbor's Texas market demographics and member populationWhat We OfferWhy Harbor HealthOpportunity to shape Harbor's member acquisition strategy and define how a payvider grows across TexasCollaborative and dynamic work environmentAn organization made up of people who are passionate about changing the healthcare landscapeCompetitive salary and benefits packageProfessional development and growth opportunitiesA transparent and unique cultureOriginally posted on Himalayas

About UsTransforming Healthcare in TexasAt Harbor Health, we're transforming healthcare in Texas through collaboration and innovation. We're building a new category — a true payvider that integrates care delivery with health plan operations into a model designed around each individual member. If you're ready to make a meaningful impact in a dynamic environment where your contributions are valued, we'd love to have you on the team.Position OverviewAssociate Director, Digital Acquisition MarketingHarbor Health is seeking a strategic, data-driven Associate Director of Digital Acquisition Marketing to lead the growth channels that bring members and clinic patients into our model. This role owns paid and addressable media strategy across both Individual & Family Plan (IFP) enrollment and commercial clinic volume — connecting audience strategy, media investment, and performance analytics into a seamless path from first touch to first visit. You will play a key role in scaling existing markets (Austin) and accelerating entry into new ones (San Antonio, Dallas, El Paso).This is a high-visibility, cross-functional role that sits at the intersection of brand, product, analytics, and operations — and is directly accountable for measurable growth outcomes. The ideal candidate is a hands-on performance marketer ready to step into broader strategic ownership.Position Duties & ResponsibilitiesWhat You'll OwnMarket-Level Growth StrategyLead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor marketsDevelop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El PasoAlign media investment to service area dynamics, network strength, and clinic capacityPaid Media & Emerging ChannelsOwn strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms (retail media networks, healthcare marketplaces, streaming/CTV, audio)Balance efficient IFP member acquisition with high-intent clinic demand generationLeverage platform and publisher partnerships to unlock premium inventory and competitive advantageOrganic Search (SEO)Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignmentAlign paid and organic search efforts to optimize overall digital spend and maintain a cohesive search presenceAudience & Condition-Based AcquisitionBuild audience-first strategies grounded in behaviors, intent signals, and health needsDevelop condition-based acquisition journeys aligned to local care availability and provider strengthsPartner with analytics and product teams to refine targeting using first-party data and market insightsPerformance, Optimization & Financial AccountabilityContinuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworksDefine, track, and report on website and campaign KPIs (traffic, rankings, conversion rates, cost-per-acquisition)Own budget allocation across markets, channels, and growth objectives; maintain pacing, forecasting, and ROI accountabilityDynamically shift investment based on market performance, enrollment cycles, and clinic utilizationReputation Management & Digital PresenceMonitor and analyze online reviews and ratings across platforms (e.g., Google Business Profile, Press Ganey)Maintain accuracy and optimization of digital profiles including review management workflows, response templates, and reputation reportingPartner with operations and product to identify trends in member feedback and drive continuous improvementCross-Functional LeadershipPartner closely with Marketing (brand, campaigns, content), Product (digital experience and conversion flows), Analytics (measurement and insights), and Operations (clinic growth and capacity planning)Ensure demand generation aligns with clinic throughput and growth goals across all marketsDesired Professional Skills & ExperienceWhat You BringRequired3+ years of experience in performance marketing, growth marketing, or digital media — with demonstrated acquisition outcomes tied to real-world conversion (enrollments, appointments, transactions)Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platformsExperience building integrated acquisition strategies across programmatic and direct channelsStrong understanding of audience targeting strategies — first-party, contextual, and modeled audiencesProven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountabilityStrong analytical mindset; ability to translate performance data into clear investment decisionsExcellent communication, presentation, and cross-functional collaboration skillsAdvanced proficiency in Excel and analytical/reporting toolsPreferredExperience operating across multiple geographic markets with varying levels of maturityBackground in health plan or health-tech environments; IFP/ACA enrollment cycle experience strongly preferredFamiliarity with payvider models, value-based care, or ACA individual market dynamicsExperience with emerging channels including CTV/streaming, retail media networks, and healthcare marketplacesKnowledge of SEO strategy, on-page optimization, and search performance measurementBilingual English/Spanish preferred, given Harbor's Texas market demographics and member populationWhat We OfferWhy Harbor HealthOpportunity to shape Harbor's member acquisition strategy and define how a payvider grows across TexasCollaborative and dynamic work environmentAn organization made up of people who are passionate about changing the healthcare landscapeCompetitive salary and benefits packageProfessional development and growth opportunitiesA transparent and unique cultureOriginally posted on Himalayas