Branding & Marketing Manager, India (Forex, FX, FinTech) | market entry (USD10K)
Source: Himalayas
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This role is for a Branding & Marketing Manager in India to lead market entry and growth for a global FinTech group. The ideal candidate will have experience in marketing campaign development, brand management, and digital strategy, with a focus on the Forex and FinTech sectors.
Job Description
King Deux Search & Consulting is a specialized executive search firm which offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.Follow us at https://www.careers-page.com/kingdeux for updates on the exceptional clients we represent. Stay up-to-date on industry news and get your career consultation scheduled at kingdeux.comBranding & Marketing Manager, India (Forex, FX, FinTech) | market entry, growth & acquisitionFor 7 years, the Group has been pioneering the future of global finance. The team of over 700 skilled professionals drives innovation across 9 countries, building the cutting-edge infrastructure that institutional and professional clients worldwide rely on. Powered by proprietary technology, its diverse portfolio of regulated financial institutions and fintechs specialize in multi-asset liquidity solutions, serving major global markets. The Group is looking for an experienced marketing professional to cover the Indian market and to help the company scale in the region.Location: India (remote)Compensation: base + other incentives / benefitsResponsibilitiesTeam Leadership:Report to the Country Manager / Regional (Global) Head of Marketing while managing and structuring the marketing team to achieve goals and project milestones.Marketing Campaign Development:Plan and execute lead acquisition campaigns to meet targets for both lead quantity and quality.Create a go-to-market strategy for exploring potential new markets.Develop retention marketing strategies to boost repeat customer engagement.Brand Management:Oversee branding and communications initiatives for local and regional marketing activities, including media relations, promotions, online marketing, CRM, and events.Digital Strategy:Formulate a comprehensive digital marketing strategy encompassing SEO/SEM, database management, and social media. Evaluate the effectiveness of each marketing channel and optimize for better results.Market Insights:Conduct market research to identify trends and insights related to new technologies and market dynamics. Adjust business strategies based on research and analysis of market trends.Collaboration:Collaborate with agencies and vendor partners to enhance marketing efforts. Utilize the CRM system to assess customer data and evaluate current and potential customer activities.Budgeting and Forecasting:Manage marketing budgets and forecasts, ensuring targets are set and met.QualificationsEducation:Bachelor's degree or higher in Marketing, Public Relations, or Communications.Experience:Minimum of 5 years of experience in the finance industry, with a preference for experience in the CFD/FX sector. Deep understanding of the FX industry, market trends, and customer behavior.Skills:Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.Detail-oriented with excellent communication and interpersonal skills.Fluency in English.Apply / Refer a FriendInterested parties, please send your CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly.Know somebody who might be interested? Share this job with them!Please note that only shortlisted applicants will be contacted.Originally posted on Himalayas
Full Description
King Deux Search & Consulting is a specialized executive search firm which offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.Follow us at https://www.careers-page.com/kingdeux for updates on the exceptional clients we represent. Stay up-to-date on industry news and get your career consultation scheduled at kingdeux.comBranding & Marketing Manager, India (Forex, FX, FinTech) | market entry, growth & acquisitionFor 7 years, the Group has been pioneering the future of global finance. The team of over 700 skilled professionals drives innovation across 9 countries, building the cutting-edge infrastructure that institutional and professional clients worldwide rely on. Powered by proprietary technology, its diverse portfolio of regulated financial institutions and fintechs specialize in multi-asset liquidity solutions, serving major global markets. The Group is looking for an experienced marketing professional to cover the Indian market and to help the company scale in the region.Location: India (remote)Compensation: base + other incentives / benefitsResponsibilitiesTeam Leadership:Report to the Country Manager / Regional (Global) Head of Marketing while managing and structuring the marketing team to achieve goals and project milestones.Marketing Campaign Development:Plan and execute lead acquisition campaigns to meet targets for both lead quantity and quality.Create a go-to-market strategy for exploring potential new markets.Develop retention marketing strategies to boost repeat customer engagement.Brand Management:Oversee branding and communications initiatives for local and regional marketing activities, including media relations, promotions, online marketing, CRM, and events.Digital Strategy:Formulate a comprehensive digital marketing strategy encompassing SEO/SEM, database management, and social media. Evaluate the effectiveness of each marketing channel and optimize for better results.Market Insights:Conduct market research to identify trends and insights related to new technologies and market dynamics. Adjust business strategies based on research and analysis of market trends.Collaboration:Collaborate with agencies and vendor partners to enhance marketing efforts. Utilize the CRM system to assess customer data and evaluate current and potential customer activities.Budgeting and Forecasting:Manage marketing budgets and forecasts, ensuring targets are set and met.QualificationsEducation:Bachelor's degree or higher in Marketing, Public Relations, or Communications.Experience:Minimum of 5 years of experience in the finance industry, with a preference for experience in the CFD/FX sector. Deep understanding of the FX industry, market trends, and customer behavior.Skills:Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.Detail-oriented with excellent communication and interpersonal skills.Fluency in English.Apply / Refer a FriendInterested parties, please send your CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly.Know somebody who might be interested? Share this job with them!Please note that only shortlisted applicants will be contacted.Originally posted on Himalayas