Digital Campaign Manager

The Digital Campaign Manager is responsible for the full lifecycle of our digital advertisingefforts. You will be expected to architect and manage campaigns that move prospectsseamlessly from brand awareness (Top of Funnel) to consideration (Middle) and finally toconversion/ROI (Bottom).The ideal candidate does not just read reports; they interpret them. You must be able to look ata data set, identify the why behind the performance, and provide clear, decisiverecommendations on how to reallocate the budget to ensure every dollar spent is workingtoward maximum ROI.Key ResponsibilitiesFull-Funnel Architecture: Develop and manage digital campaigns where Top-of-Funnel(TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of-Funnel (BOFU) conversions. Collaborate with Product Marketing and other functions tobuild out relevant customer journeys and make recommendations on the content needed to fuel them.ROI Optimization: Monitor campaign performance across all channels. You areresponsible for identifying underperforming segments and pivoting strategy in real-timeto protect and grow our ROI.● The Insight-First Reporting: Periodically, you will translate campaign metrics intoexecutive-level narratives. You won't just report that CTR is up; you will explain why it’sup and provide a roadmap for doubling down on that success or fixing a leakage in thefunnel.● Sophisticated Attribution: Understand and optimize for the hybrid multi-touch journey.You will analyze how different channels interact and influence the final conversion.● Hypothesis Testing: Design and lead A/B testing frameworks for ad creative, landingpage experiences, and audience segments to systematically improve funnel efficiency. Strategic Thinking: Proven ability to map digital tactics to specific stages of the buyer’s journey.Advanced Analytics: Expertise in Google Analytics 4 (GA4) and platform-native tools(Meta, Google, LinkedIn) to extract actionable insights.● The "So What?" Factor: Ability to look at a spreadsheet and answer the question "Sowhat does this mean for our bottom line?" with a concrete action plan.● Financial Literacy: Strong grasp of CAC (Customer Acquisition Cost), LTV (LifetimeValue), ROAS (Return on Ad Spend), and MER (Marketing Efficiency Ratio).● Technical Proficiency: Experience with pixels, tagging, and tracking to ensure data integrity across the entire funnel.Enabling your best to power a better media future.Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.Originally posted on Himalayas

The Digital Campaign Manager is responsible for the full lifecycle of our digital advertisingefforts. You will be expected to architect and manage campaigns that move prospectsseamlessly from brand awareness (Top of Funnel) to consideration (Middle) and finally toconversion/ROI (Bottom).The ideal candidate does not just read reports; they interpret them. You must be able to look ata data set, identify the why behind the performance, and provide clear, decisiverecommendations on how to reallocate the budget to ensure every dollar spent is workingtoward maximum ROI.Key ResponsibilitiesFull-Funnel Architecture: Develop and manage digital campaigns where Top-of-Funnel(TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of-Funnel (BOFU) conversions. Collaborate with Product Marketing and other functions tobuild out relevant customer journeys and make recommendations on the content needed to fuel them.ROI Optimization: Monitor campaign performance across all channels. You areresponsible for identifying underperforming segments and pivoting strategy in real-timeto protect and grow our ROI.● The Insight-First Reporting: Periodically, you will translate campaign metrics intoexecutive-level narratives. You won't just report that CTR is up; you will explain why it’sup and provide a roadmap for doubling down on that success or fixing a leakage in thefunnel.● Sophisticated Attribution: Understand and optimize for the hybrid multi-touch journey.You will analyze how different channels interact and influence the final conversion.● Hypothesis Testing: Design and lead A/B testing frameworks for ad creative, landingpage experiences, and audience segments to systematically improve funnel efficiency. Strategic Thinking: Proven ability to map digital tactics to specific stages of the buyer’s journey.Advanced Analytics: Expertise in Google Analytics 4 (GA4) and platform-native tools(Meta, Google, LinkedIn) to extract actionable insights.● The "So What?" Factor: Ability to look at a spreadsheet and answer the question "Sowhat does this mean for our bottom line?" with a concrete action plan.● Financial Literacy: Strong grasp of CAC (Customer Acquisition Cost), LTV (LifetimeValue), ROAS (Return on Ad Spend), and MER (Marketing Efficiency Ratio).● Technical Proficiency: Experience with pixels, tagging, and tracking to ensure data integrity across the entire funnel.Enabling your best to power a better media future.Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.Originally posted on Himalayas