Digital Marketing, Social Media & Video Specialist - Work from Home

ABOUT US:CEF Solutions Inc. is a Consulting Services and Business Process Outsourcing (BPO) company specializing in BPO Operations, Operations Management, Process Engineering and Innovation, Cost Optimization, and Staffing solutions. We take pride in our expertise in providing specialized staffing services, ensuring that clients have access to top talent that aligns with their operational goals. We service some of the largest multinational companies in the world and are expanding quickly by delivering an unmatched end-to-end client experience.Company website: www.CEF.incJOB DESCRIPTION:We are looking for a well-rounded Digital Marketing & Social Media Specialist with 3–5 years of experience to join our remote Marketing Communications team. This role covers social media management, paid advertising, video editing, performance reporting, and day-to-day digital marketing operations. The right person is equally comfortable running a Meta ad campaign, editing a testimonial video, and keeping tracking spreadsheets clean and up to date.ResponsibilitiesSocial Media ManagementManage and publish daily content across Facebook, Instagram, and other active platformsDevelop and maintain a monthly content calendar in coordination with the team leadWrite captions and short-form copy tailored to a professional dental audience (B2B and B2C)Monitor comments, DMs, and community interactions — respond or escalate within 24 hoursManage and moderate the company's Study Club Facebook Group, a community for dental professionals to share clinical casesConduct basic social listening: track competitor activity and identify outreach or content opportunitiesPaid Advertising — Meta AdsSet up, manage, and optimize paid campaigns on Meta Ads Manager: awareness, lead generation, and retargetingBuild audience segments using custom audiences, lookalikes, and interest-based targetingMonitor daily ad spend and performance; make real-time adjustments to stay within budget and hit targetsRun A/B tests on creative, copy, and audience targeting; document and apply learningsProduce monthly performance reports: CPL, CTR, ROAS, reach, and frequency with recommendationsCoordinate with the designer on ad creative briefs and required asset specsVideo EditingEdit testimonial and product videos from raw footage (up to 3 hours of footage per project)Add subtitles, lower thirds, motion graphics, and branded end cards per brand guidelinesExport platform-optimized versions for Facebook, Instagram Reels, and YouTubeEnsure consistent brand tone and visual style across all video outputsManage video file organization and maintain a library of finished and raw assetsSEO & Content PerformanceMonitor website traffic via Google Analytics (GA4); flag notable changes in traffic sources or behaviorTrack UTM parameters and campaign links to ensure accurate source attributionConduct basic keyword research to inform social content and web copy needsSupport landing page performance monitoring and surface optimization suggestionsEmail Marketing SupportAssist with scheduling and deploying email campaigns through MailchimpMaintain and update email lists — segmentation by region, specialty, and engagement statusEnsure list hygiene: process unsubscribes, bounces, and re-engagement flags regularlyPull post-send performance reports: open rate, click rate, unsubscribe rate, and list growthLead ManagementCompile leads from paid and organic channels daily; organize by source, date, and qualitySend a structured morning lead report to the U.S. sales team by 9:00 AM EST each business dayFlag high-priority leads for immediate follow-up by the sales teamMaintain lead attribution tagging for monthly reporting and campaign ROI trackingMarketing Admin & OperationsMaintain billing and vendor invoice tracking in Excel or Google Sheets — log payments, due dates, and approvalsUpdate campaign tracking spreadsheets: ad budgets, spend actuals, and performance summariesMaintain shared digital asset folders and campaign documentation for team referenceSupport platform account management: ad account settings, pixel setup, and audience updatesRequirements3–5 years of experience in digital marketing, social media, or a related roleProven hands-on experience with Meta Ads Manager — campaign setup, optimization, and reportingVideo editing experience with Adobe Premiere Pro, CapCut, or equivalent toolsComfortable writing professional English copy for social media and marketing communicationsSolid working knowledge of Google Analytics (GA4) and UTM trackingStrong Excel or Google Sheets skills — organized reporting and basic formulas expectedAble to work with EST overlap for daily lead reporting and team check-insDetail-oriented and comfortable managing multiple workstreams independentlyNice to HaveExperience with Mailchimp or other email marketing platformsFamiliarity with social listening tools (Sprout Social, Mention, or similar)Motion graphics or After Effects experienceBackground in healthcare, dental, or B2B professional audience marketingOriginally posted on Himalayas

ABOUT US:CEF Solutions Inc. is a Consulting Services and Business Process Outsourcing (BPO) company specializing in BPO Operations, Operations Management, Process Engineering and Innovation, Cost Optimization, and Staffing solutions. We take pride in our expertise in providing specialized staffing services, ensuring that clients have access to top talent that aligns with their operational goals. We service some of the largest multinational companies in the world and are expanding quickly by delivering an unmatched end-to-end client experience.Company website: www.CEF.incJOB DESCRIPTION:We are looking for a well-rounded Digital Marketing & Social Media Specialist with 3–5 years of experience to join our remote Marketing Communications team. This role covers social media management, paid advertising, video editing, performance reporting, and day-to-day digital marketing operations. The right person is equally comfortable running a Meta ad campaign, editing a testimonial video, and keeping tracking spreadsheets clean and up to date.ResponsibilitiesSocial Media ManagementManage and publish daily content across Facebook, Instagram, and other active platformsDevelop and maintain a monthly content calendar in coordination with the team leadWrite captions and short-form copy tailored to a professional dental audience (B2B and B2C)Monitor comments, DMs, and community interactions — respond or escalate within 24 hoursManage and moderate the company's Study Club Facebook Group, a community for dental professionals to share clinical casesConduct basic social listening: track competitor activity and identify outreach or content opportunitiesPaid Advertising — Meta AdsSet up, manage, and optimize paid campaigns on Meta Ads Manager: awareness, lead generation, and retargetingBuild audience segments using custom audiences, lookalikes, and interest-based targetingMonitor daily ad spend and performance; make real-time adjustments to stay within budget and hit targetsRun A/B tests on creative, copy, and audience targeting; document and apply learningsProduce monthly performance reports: CPL, CTR, ROAS, reach, and frequency with recommendationsCoordinate with the designer on ad creative briefs and required asset specsVideo EditingEdit testimonial and product videos from raw footage (up to 3 hours of footage per project)Add subtitles, lower thirds, motion graphics, and branded end cards per brand guidelinesExport platform-optimized versions for Facebook, Instagram Reels, and YouTubeEnsure consistent brand tone and visual style across all video outputsManage video file organization and maintain a library of finished and raw assetsSEO & Content PerformanceMonitor website traffic via Google Analytics (GA4); flag notable changes in traffic sources or behaviorTrack UTM parameters and campaign links to ensure accurate source attributionConduct basic keyword research to inform social content and web copy needsSupport landing page performance monitoring and surface optimization suggestionsEmail Marketing SupportAssist with scheduling and deploying email campaigns through MailchimpMaintain and update email lists — segmentation by region, specialty, and engagement statusEnsure list hygiene: process unsubscribes, bounces, and re-engagement flags regularlyPull post-send performance reports: open rate, click rate, unsubscribe rate, and list growthLead ManagementCompile leads from paid and organic channels daily; organize by source, date, and qualitySend a structured morning lead report to the U.S. sales team by 9:00 AM EST each business dayFlag high-priority leads for immediate follow-up by the sales teamMaintain lead attribution tagging for monthly reporting and campaign ROI trackingMarketing Admin & OperationsMaintain billing and vendor invoice tracking in Excel or Google Sheets — log payments, due dates, and approvalsUpdate campaign tracking spreadsheets: ad budgets, spend actuals, and performance summariesMaintain shared digital asset folders and campaign documentation for team referenceSupport platform account management: ad account settings, pixel setup, and audience updatesRequirements3–5 years of experience in digital marketing, social media, or a related roleProven hands-on experience with Meta Ads Manager — campaign setup, optimization, and reportingVideo editing experience with Adobe Premiere Pro, CapCut, or equivalent toolsComfortable writing professional English copy for social media and marketing communicationsSolid working knowledge of Google Analytics (GA4) and UTM trackingStrong Excel or Google Sheets skills — organized reporting and basic formulas expectedAble to work with EST overlap for daily lead reporting and team check-insDetail-oriented and comfortable managing multiple workstreams independentlyNice to HaveExperience with Mailchimp or other email marketing platformsFamiliarity with social listening tools (Sprout Social, Mention, or similar)Motion graphics or After Effects experienceBackground in healthcare, dental, or B2B professional audience marketingOriginally posted on Himalayas