Growth marketers, digital marketing managers, e-commerce professionals who ride
Source: Himalayas
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Schneider Saddlery is seeking a Growth Manager to own their customer acquisition engine, blending equestrian passion with AI-building skills. This unique role requires a deep understanding of the equestrian community and hands-on experience deploying AI-powered tools to drive growth in a rapidly digitizing market.
Job Description
Opening Hook: Do you ride horses AND build with AI? Schneiders Saddlery is hiring a Growth Manager who combines equestrian passion with AI-builder technical skills to own our complete customer acquisition engine.About Schneiders SaddleryFamily-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.We're positioned to dominate the digital transformation of a $12B global market (only 30% e-commerce penetration today, growing 25% annually). We need someone who understands both horses and modern growth technology.What Makes This Role DifferentThis isn't a standard growth marketing role. We require TWO things most roles don't:Equestrian Background (Required): You must be an active or former rider, horse owner, or deep equestrian enthusiast. You understand blanket weights, bit types, seasonal buying patterns, and what makes our community tick. Horse people helping horse people -- that's our DNA.AI Builder Skills (Required): You must have BUILT AI-powered tools, automations, or applications. Not just "used ChatGPT" -- actually deployed systems. Examples: custom apps, Zapier/Make workflows with AI, deployed agents, AI-assisted dashboards, prototyped with code.The OpportunityOwn the complete customer acquisition engine -- full-stack growth:Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnershipsPlatform Optimization: Shopify merchandising, UX, CRO, A/B testingSEO Strategy: Content-to-conversion mapping, product page optimizationAmazon Execution: Channel strategy, agency management, marketplace growthAnalytics: CAC tracking, LTV modeling, attribution, cohort analysisAI Systems: Build and deploy automations, agentic AI, rapid prototypingKey ResponsibilitiesManage six-figure ad budgets across multiple channelsBuild and execute A/B testing roadmaps for Shopify siteOptimize conversion rates and reduce customer acquisition costsBuild and deploy AI-powered automations for marketing operationsConduct data analysis and present insights to leadershipCollaborate with Creative, Retention, and Sales teamsManage external agencies (paid search, paid social, Amazon)Apply equestrian knowledge to messaging, creative, and product strategyWhat Success Looks Like (Year 1)Acquire 10,000-20,000 new customers at target CACDrive $2M-4M in incremental revenueImprove site conversion rate by 50-100 basis pointsLaunch 2-3 new profitable marketing channelsScale Amazon to $500K-1M+ revenueDeploy AI systems that automate 20-30 hours/month of manual workRequirementsMust-Have:Active or former equestrian (rider, horse owner, or deep enthusiast)5-7 years in growth marketing, performance marketing, or DTC e-commercePortfolio of AI tools/automations you've BUILT (not just used)Hands-on Shopify (or similar e-commerce platform) experienceGA4 and SQL for analyticsPaid advertising expertise (Google Ads, Meta Ads)CRO and A/B testing methodology knowledgeGrowth mindset: admits mistakes quickly, always learningStrong Preference:Horse owner or active rider (any discipline)Built production AI systems or deployed agents"Vibe coding" practice (using Claude/ChatGPT to build things daily)Experience in niche/community-focused brandsSystems-thinking: builds processes that run without youOur Core Values (These Matter in Hiring):We Own the Outcome: Takes responsibility, no excusesWe're In It With You: Relationships over transactionsWe Keep Growing: Curious, always improvingWe're Built to Last: Long-term thinking, systems over workaroundsCompensation & BenefitsBase Salary: $110,000-140,000 (based on experience)Performance Bonus: 20-30% of base (tied to growth metrics)Total Compensation: $132,000-182,000Health, dental, vision insurance401(k) with company matchProfessional development budgetAI tools and software budgetRemote-friendly/hybrid work optionsCareer PathYear 1: Growth Manager Year 2-3: Senior Growth Manager / Associate Director Year 3-5: Director of Growth / VP of MarketingInterview ProcessApplication review (resume + cover letter + AI portfolio)Video interview (HireFlix - 15-20 min)First interview (60 min - values fit + technical deep-dive)Case study (take-home - channel analysis + equestrian market strategy)Final interview (90 min - present case, meet team)Reference checks & offerStart Date: Spring 2026Location: Chagrin Falls, OH (remote/hybrid options available)Schneiders Saddlery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.www.sstack.com | Value-Priced Horse Supplies Since 1948 Automate Everything. Develop Everyone.Originally posted on Himalayas
Full Description
Opening Hook: Do you ride horses AND build with AI? Schneiders Saddlery is hiring a Growth Manager who combines equestrian passion with AI-builder technical skills to own our complete customer acquisition engine.About Schneiders SaddleryFamily-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.We're positioned to dominate the digital transformation of a $12B global market (only 30% e-commerce penetration today, growing 25% annually). We need someone who understands both horses and modern growth technology.What Makes This Role DifferentThis isn't a standard growth marketing role. We require TWO things most roles don't:Equestrian Background (Required): You must be an active or former rider, horse owner, or deep equestrian enthusiast. You understand blanket weights, bit types, seasonal buying patterns, and what makes our community tick. Horse people helping horse people -- that's our DNA.AI Builder Skills (Required): You must have BUILT AI-powered tools, automations, or applications. Not just "used ChatGPT" -- actually deployed systems. Examples: custom apps, Zapier/Make workflows with AI, deployed agents, AI-assisted dashboards, prototyped with code.The OpportunityOwn the complete customer acquisition engine -- full-stack growth:Paid Acquisition: Google Ads, Meta, Pinterest, TikTok, influencer partnershipsPlatform Optimization: Shopify merchandising, UX, CRO, A/B testingSEO Strategy: Content-to-conversion mapping, product page optimizationAmazon Execution: Channel strategy, agency management, marketplace growthAnalytics: CAC tracking, LTV modeling, attribution, cohort analysisAI Systems: Build and deploy automations, agentic AI, rapid prototypingKey ResponsibilitiesManage six-figure ad budgets across multiple channelsBuild and execute A/B testing roadmaps for Shopify siteOptimize conversion rates and reduce customer acquisition costsBuild and deploy AI-powered automations for marketing operationsConduct data analysis and present insights to leadershipCollaborate with Creative, Retention, and Sales teamsManage external agencies (paid search, paid social, Amazon)Apply equestrian knowledge to messaging, creative, and product strategyWhat Success Looks Like (Year 1)Acquire 10,000-20,000 new customers at target CACDrive $2M-4M in incremental revenueImprove site conversion rate by 50-100 basis pointsLaunch 2-3 new profitable marketing channelsScale Amazon to $500K-1M+ revenueDeploy AI systems that automate 20-30 hours/month of manual workRequirementsMust-Have:Active or former equestrian (rider, horse owner, or deep enthusiast)5-7 years in growth marketing, performance marketing, or DTC e-commercePortfolio of AI tools/automations you've BUILT (not just used)Hands-on Shopify (or similar e-commerce platform) experienceGA4 and SQL for analyticsPaid advertising expertise (Google Ads, Meta Ads)CRO and A/B testing methodology knowledgeGrowth mindset: admits mistakes quickly, always learningStrong Preference:Horse owner or active rider (any discipline)Built production AI systems or deployed agents"Vibe coding" practice (using Claude/ChatGPT to build things daily)Experience in niche/community-focused brandsSystems-thinking: builds processes that run without youOur Core Values (These Matter in Hiring):We Own the Outcome: Takes responsibility, no excusesWe're In It With You: Relationships over transactionsWe Keep Growing: Curious, always improvingWe're Built to Last: Long-term thinking, systems over workaroundsCompensation & BenefitsBase Salary: $110,000-140,000 (based on experience)Performance Bonus: 20-30% of base (tied to growth metrics)Total Compensation: $132,000-182,000Health, dental, vision insurance401(k) with company matchProfessional development budgetAI tools and software budgetRemote-friendly/hybrid work optionsCareer PathYear 1: Growth Manager Year 2-3: Senior Growth Manager / Associate Director Year 3-5: Director of Growth / VP of MarketingInterview ProcessApplication review (resume + cover letter + AI portfolio)Video interview (HireFlix - 15-20 min)First interview (60 min - values fit + technical deep-dive)Case study (take-home - channel analysis + equestrian market strategy)Final interview (90 min - present case, meet team)Reference checks & offerStart Date: Spring 2026Location: Chagrin Falls, OH (remote/hybrid options available)Schneiders Saddlery is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.www.sstack.com | Value-Priced Horse Supplies Since 1948 Automate Everything. Develop Everyone.Originally posted on Himalayas