Growth Specialist (Build our in-house growth engine)

Most performance marketers optimize someone else's machine. This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders. We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands. We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of. Tasks Own and run performance marketing across multiple brands (Meta, Google, TikTok) Build a structured testing framework for creatives, hooks, and audiences Work closely with brand teams to develop high-performing ad creatives Set up and improve tracking & attribution from the ground up (Shopify, GA4) Analyze performance data deeply and turn insights into action Scale winning campaigns and systematically improve CAC Think in funnels and customer journeys — not just channels Requirements Several years of hands-on performance marketing experience, ideally in D2C Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must-have) Analytical mindset: you read numbers, draw conclusions, test hypotheses Experience with creative testing and iterative optimization No fear of ambiguity — you create structure where there is none Nice to have: Shopify experience TikTok Ads Attribution and tracking setup know-how Benefits Full ownership over something that actually matters Direct collaboration with the founders — short paths, real decisions Fast learning curve across multiple brands and audiences A team that builds, not manages Competitive salary + upside potential Dynamic, no-corporate environment This isn't for someone who wants to optimize an existing setup and wait for approvals. This is for someone who wants to build — and leave a mark. If that's you: apply now. We move fast, keep it simple, and you'll hear back from us directly. Find Jobs in Germany on Arbeitnow

Most performance marketers optimize someone else's machine. This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders. We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands. We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of. Tasks Own and run performance marketing across multiple brands (Meta, Google, TikTok) Build a structured testing framework for creatives, hooks, and audiences Work closely with brand teams to develop high-performing ad creatives Set up and improve tracking & attribution from the ground up (Shopify, GA4) Analyze performance data deeply and turn insights into action Scale winning campaigns and systematically improve CAC Think in funnels and customer journeys — not just channels Requirements Several years of hands-on performance marketing experience, ideally in D2C Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must-have) Analytical mindset: you read numbers, draw conclusions, test hypotheses Experience with creative testing and iterative optimization No fear of ambiguity — you create structure where there is none Nice to have: Shopify experience TikTok Ads Attribution and tracking setup know-how Benefits Full ownership over something that actually matters Direct collaboration with the founders — short paths, real decisions Fast learning curve across multiple brands and audiences A team that builds, not manages Competitive salary + upside potential Dynamic, no-corporate environment This isn't for someone who wants to optimize an existing setup and wait for approvals. This is for someone who wants to build — and leave a mark. If that's you: apply now. We move fast, keep it simple, and you'll hear back from us directly. Find Jobs in Germany on Arbeitnow