Lifecycle Marketing Contractor (Acquisition + Retention) - North America

OverviewWe're looking for a Lifecycle Marketing Contractor to own and optimize the full customer journey for our Shopify-based e-commerce business, from paid acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle strategy, with a focus on driving efficient growth and increasing customer lifetime value within the Shopify ecosystem.This is a hands-on, execution-heavy contract role for someone who can move quickly, build and ship flows independently, and turn data into action without heavy oversight.Key ResponsibilitiesAcquisition Strategy & Performance MarketingOwn and optimize paid acquisition strategy across key channelsManage and execute campaigns within:Meta Ads Manager (primary focus)Google Ads Manager (including Performance Max and Shopping campaigns)Build and test conversion-focused funnels tied to Shopify product and collection pagesCoordinate with Shopify product feeds, dynamic product ads, and catalog setupAnalyze campaign performance and optimize toward:CPA / CAC efficiencyConversion rate (PDP, cart, checkout)Customer quality (LTV, AOV, repeat rate)Partner with internal teams on landing pages, product pages, and offers — including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messagingIdentify opportunities to scale high-performing products, audiences, and channelsRetention & Lifecycle MarketingOwn lifecycle strategy across email and SMS channels for the Shopify storeBuild, manage, and optimize flows in:Klaviyo (required) — including deep integration with Shopify customer, order, and product eventsDevelop and refine core e-commerce lifecycle flows, including:Welcome / browse-abandon onboardingAbandoned cart / abandoned checkoutPost-purchase (thank-you, cross-sell, review request)Replenishment / subscription reorder remindersWinback / lapsed-customer re-engagementVIP / loyalty tier flowsBuild segmentation strategies using Shopify + Klaviyo data:Purchase behavior, RFM, product affinityCohort and lifecycle stageGeographic, channel, and acquisition-source signalsContinuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTVAnalytics & OptimizationMonitor and report on performance across the full funnel: acquisition → conversion → retentionPull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platformsIdentify drop-offs and friction points across product, cart, and checkoutTranslate data into prioritized experiments (creative, offers, flow logic, segmentation)Improve attribution clarity across paid and owned channelsRequirements3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brandsDirect, hands-on experience operating Shopify (or Shopify Plus) stores — comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settingsStrong hands-on experience with:Meta Ads Manager (including catalog/DPA setup)Google Ads Manager (Search, Shopping, PMax)Klaviyo email + SMS, deeply integrated with ShopifyProven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brandsExperience building segmentation strategies and automated flows that drive measurable CLTV gainsStrong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnosticsSelf-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shippingNice to HaveExperience with subscription apps on Shopify (Recharge, Skio, Stay, Loop)Experience with SMS platforms beyond Klaviyo (Postscript, Attentive)Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics)Experience with A/B testing frameworks and post-iOS attribution approachesLight Liquid / HTML / Shopify theme comfortExperience scaling DTC brands through key inflection points ($1M → $10M+ ARR)What Success Looks LikeImproved acquisition efficiency (lower blended CAC, higher quality customers)Increased conversion rates across PDP, cart, and checkoutStronger retention and re-engagement metrics (repeat rate, 60/90-day revenue per customer)A clear, documented segmentation strategy enabling personalized lifecycle marketingMeasurable improvements in CLTV, AOV, and Klaviyo-attributed revenue shareEngagement DetailsType: Independent contractor (1099 / corp-to-corp)Duration: Initial 3–6 month engagement with potential to extendLocation: Fully remote; EST preferredThe duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.This is a contract position, the pay range is $60 - $75 USD per hour. The hourly pay range listed is an estimate and may vary based on skills, experience, location, and project requirements. Final rates will be confirmed at the time of offer.Compensation Transparency & Pay PhilosophyAt Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.Originally posted on Himalayas

OverviewWe're looking for a Lifecycle Marketing Contractor to own and optimize the full customer journey for our Shopify-based e-commerce business, from paid acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle strategy, with a focus on driving efficient growth and increasing customer lifetime value within the Shopify ecosystem.This is a hands-on, execution-heavy contract role for someone who can move quickly, build and ship flows independently, and turn data into action without heavy oversight.Key ResponsibilitiesAcquisition Strategy & Performance MarketingOwn and optimize paid acquisition strategy across key channelsManage and execute campaigns within:Meta Ads Manager (primary focus)Google Ads Manager (including Performance Max and Shopping campaigns)Build and test conversion-focused funnels tied to Shopify product and collection pagesCoordinate with Shopify product feeds, dynamic product ads, and catalog setupAnalyze campaign performance and optimize toward:CPA / CAC efficiencyConversion rate (PDP, cart, checkout)Customer quality (LTV, AOV, repeat rate)Partner with internal teams on landing pages, product pages, and offers — including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messagingIdentify opportunities to scale high-performing products, audiences, and channelsRetention & Lifecycle MarketingOwn lifecycle strategy across email and SMS channels for the Shopify storeBuild, manage, and optimize flows in:Klaviyo (required) — including deep integration with Shopify customer, order, and product eventsDevelop and refine core e-commerce lifecycle flows, including:Welcome / browse-abandon onboardingAbandoned cart / abandoned checkoutPost-purchase (thank-you, cross-sell, review request)Replenishment / subscription reorder remindersWinback / lapsed-customer re-engagementVIP / loyalty tier flowsBuild segmentation strategies using Shopify + Klaviyo data:Purchase behavior, RFM, product affinityCohort and lifecycle stageGeographic, channel, and acquisition-source signalsContinuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTVAnalytics & OptimizationMonitor and report on performance across the full funnel: acquisition → conversion → retentionPull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platformsIdentify drop-offs and friction points across product, cart, and checkoutTranslate data into prioritized experiments (creative, offers, flow logic, segmentation)Improve attribution clarity across paid and owned channelsRequirements3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brandsDirect, hands-on experience operating Shopify (or Shopify Plus) stores — comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settingsStrong hands-on experience with:Meta Ads Manager (including catalog/DPA setup)Google Ads Manager (Search, Shopping, PMax)Klaviyo email + SMS, deeply integrated with ShopifyProven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brandsExperience building segmentation strategies and automated flows that drive measurable CLTV gainsStrong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnosticsSelf-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shippingNice to HaveExperience with subscription apps on Shopify (Recharge, Skio, Stay, Loop)Experience with SMS platforms beyond Klaviyo (Postscript, Attentive)Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics)Experience with A/B testing frameworks and post-iOS attribution approachesLight Liquid / HTML / Shopify theme comfortExperience scaling DTC brands through key inflection points ($1M → $10M+ ARR)What Success Looks LikeImproved acquisition efficiency (lower blended CAC, higher quality customers)Increased conversion rates across PDP, cart, and checkoutStronger retention and re-engagement metrics (repeat rate, 60/90-day revenue per customer)A clear, documented segmentation strategy enabling personalized lifecycle marketingMeasurable improvements in CLTV, AOV, and Klaviyo-attributed revenue shareEngagement DetailsType: Independent contractor (1099 / corp-to-corp)Duration: Initial 3–6 month engagement with potential to extendLocation: Fully remote; EST preferredThe duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.This is a contract position, the pay range is $60 - $75 USD per hour. The hourly pay range listed is an estimate and may vary based on skills, experience, location, and project requirements. Final rates will be confirmed at the time of offer.Compensation Transparency & Pay PhilosophyAt Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.Originally posted on Himalayas