Meta & Google Ads Specialist (Part-time)
Source: Himalayas
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This role involves managing and optimizing paid advertising campaigns on Google and Meta platforms, requiring expertise in ad copy, conversion tracking, and data analysis. It is an ideal opportunity for a performance marketer to drive ROI and growth within an e-commerce-focused environment.
Job Description
About the RoleAs a Meta and Google Ads Specialist, you will be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You’ll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. The ideal candidate is analytical, detail-oriented, and skilled in writing persuasive and engaging ad copy for ads across Google and Meta platformJob Responsibilities:Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)Write compelling ad copy that aligns with campaign objectives and resonates with the target audienceConduct keyword research and audience targeting to support campaign strategySet up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag ManagerMonitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)Analyze data using GA4 and provide actionable insights and regular reportsCollaborate with the creative team to align ad copy and creatives with campaign goalsManage product feeds for Google Merchant Center and Facebook CatalogStay up to date with platform changes and digital advertising best practicesRequirements2+ years of experience in media buying or digital performance marketingProven experience with Meta Ads Manager and Google Ads (Search, YouTube, Display)Strong understanding of Google Analytics (GA4), conversion tracking, and reportingExperience in writing high-converting ad copy for Google Ads and Meta Ads (Facebook/Instagram)Experience with Google Tag Manager, Facebook Pixel, and Google Ads conversion tagsFamiliarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)Ability to work independently, manage budgets, and optimize toward performance goalsExcellent communication, problem-solving, and analytical skillsExperience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog)BenefitsWhat we offer:Opportunities for growth and advancementCompetitive compensation packageWork Hours:Part-time to Full-time, PST business hours, RemoteOriginally posted on Himalayas
Full Description
About the RoleAs a Meta and Google Ads Specialist, you will be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You’ll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. The ideal candidate is analytical, detail-oriented, and skilled in writing persuasive and engaging ad copy for ads across Google and Meta platformJob Responsibilities:Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)Write compelling ad copy that aligns with campaign objectives and resonates with the target audienceConduct keyword research and audience targeting to support campaign strategySet up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag ManagerMonitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)Analyze data using GA4 and provide actionable insights and regular reportsCollaborate with the creative team to align ad copy and creatives with campaign goalsManage product feeds for Google Merchant Center and Facebook CatalogStay up to date with platform changes and digital advertising best practicesRequirements2+ years of experience in media buying or digital performance marketingProven experience with Meta Ads Manager and Google Ads (Search, YouTube, Display)Strong understanding of Google Analytics (GA4), conversion tracking, and reportingExperience in writing high-converting ad copy for Google Ads and Meta Ads (Facebook/Instagram)Experience with Google Tag Manager, Facebook Pixel, and Google Ads conversion tagsFamiliarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)Ability to work independently, manage budgets, and optimize toward performance goalsExcellent communication, problem-solving, and analytical skillsExperience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog)BenefitsWhat we offer:Opportunities for growth and advancementCompetitive compensation packageWork Hours:Part-time to Full-time, PST business hours, RemoteOriginally posted on Himalayas