Performance & Lifecycle Marketing Lead
Source: Himalayas
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This role is for a Performance & Lifecycle Marketing Lead responsible for driving revenue growth within an existing ecosystem by integrating PLG, partner, CRM, and enterprise sales motions. The ideal candidate will have strong hands-on B2B SaaS lifecycle marketing experience, deep CRM expertise (HubSpot preferred), and the ability to build strategies and execute campaigns across various channels.
Job Description
We’re looking for a Performance & Lifecycle Marketing Lead to help us unlock revenue within our existing ecosystem by connecting our PLG motion, partner-led motion, CRM ecosystems, and enterprise buying journeys. This role is hands-on, requiring someone to build systems from scratch, owning lifecycle & ecosystem marketing, CRM & partner ecosystem integration, product-led lifecycle & product marketing execution, performance marketing, tools & demand capture optimization.RequirementsStrong hands-on lifecycle marketing experience in B2B (SaaS preferred)Deep HubSpot/CRM experience, preferably as a shared admin or contributorWorkflowsSegmentationLead scoringReportingAttribution modelingExperience integrating product usage data into lifecycle programsExperience working with partner or channel ecosystemsExperience running LinkedIn and Google campaignsAbility to build list-driven and account-based strategiesStrong product marketing instincts and messaging abilityComfort working in a technically complex, security-focused environmentAbility to balance strategic thinking with hands-on executionBenefitsWe're a fully remote companyEmployee relocation sponsoredOriginally posted on Himalayas
Full Description
We’re looking for a Performance & Lifecycle Marketing Lead to help us unlock revenue within our existing ecosystem by connecting our PLG motion, partner-led motion, CRM ecosystems, and enterprise buying journeys. This role is hands-on, requiring someone to build systems from scratch, owning lifecycle & ecosystem marketing, CRM & partner ecosystem integration, product-led lifecycle & product marketing execution, performance marketing, tools & demand capture optimization.RequirementsStrong hands-on lifecycle marketing experience in B2B (SaaS preferred)Deep HubSpot/CRM experience, preferably as a shared admin or contributorWorkflowsSegmentationLead scoringReportingAttribution modelingExperience integrating product usage data into lifecycle programsExperience working with partner or channel ecosystemsExperience running LinkedIn and Google campaignsAbility to build list-driven and account-based strategiesStrong product marketing instincts and messaging abilityComfort working in a technically complex, security-focused environmentAbility to balance strategic thinking with hands-on executionBenefitsWe're a fully remote companyEmployee relocation sponsoredOriginally posted on Himalayas