Performance Marketing (Build our in-house growth engine)

At TheFamilyGroup, we build a house of brands for families – from baby to teenage years. Our ambition is to become the company behind the most loved kids & family brands in Europe. We are already operating multiple brands with double-digit million revenue and strong growth. Now we’re taking the next step: Building an in-house performance marketing engine that outperforms any external agency. This role is not about simply managing campaigns. It’s about building and scaling our growth machine. Tasks Own and manage performance marketing across multiple brands (Meta, Google, TikTok) Plan, execute and optimize campaigns with clear ROI focus Build a structured testing framework (creatives, hooks, audiences) Work closely with brand teams to develop high-performing creatives Analyze performance deeply and derive actionable insights Scale winning campaigns and systematically improve CAC Set up and improve tracking & attribution (Shopify, GA4, etc.) Think in funnels and customer journeys, not just channels Contribute to building our internal performance marketing setup Requirements multiple years experience in performance marketing (ideally D2C) Strong hands-on experience with Meta Ads (must-have) Solid understanding of Google Ads (Search & Shopping) Analytical mindset and strong data understanding Experience with testing frameworks and iterative optimization Strong interest in creatives and what makes them perform Entrepreneurial mindset – you want to build, not just execute Nice to have: Experience with Shopify TikTok Ads experience Understanding of attribution and tracking setups Benefits Build the performance engine of a fast-growing multi-brand company Work directly with experienced serial founders High ownership and real impact from day one Fast learning curve across different brands and audiences Dynamic, no-corporate environment Competitive salary + upside potential If you want to build something instead of optimizing someone else’s account, we’d love to hear from you. Letsss gooooo! Find more English Speaking Jobs in Germany on Arbeitnow

At TheFamilyGroup, we build a house of brands for families – from baby to teenage years. Our ambition is to become the company behind the most loved kids & family brands in Europe. We are already operating multiple brands with double-digit million revenue and strong growth. Now we’re taking the next step: Building an in-house performance marketing engine that outperforms any external agency. This role is not about simply managing campaigns. It’s about building and scaling our growth machine. Tasks Own and manage performance marketing across multiple brands (Meta, Google, TikTok) Plan, execute and optimize campaigns with clear ROI focus Build a structured testing framework (creatives, hooks, audiences) Work closely with brand teams to develop high-performing creatives Analyze performance deeply and derive actionable insights Scale winning campaigns and systematically improve CAC Set up and improve tracking & attribution (Shopify, GA4, etc.) Think in funnels and customer journeys, not just channels Contribute to building our internal performance marketing setup Requirements multiple years experience in performance marketing (ideally D2C) Strong hands-on experience with Meta Ads (must-have) Solid understanding of Google Ads (Search & Shopping) Analytical mindset and strong data understanding Experience with testing frameworks and iterative optimization Strong interest in creatives and what makes them perform Entrepreneurial mindset – you want to build, not just execute Nice to have: Experience with Shopify TikTok Ads experience Understanding of attribution and tracking setups Benefits Build the performance engine of a fast-growing multi-brand company Work directly with experienced serial founders High ownership and real impact from day one Fast learning curve across different brands and audiences Dynamic, no-corporate environment Competitive salary + upside potential If you want to build something instead of optimizing someone else’s account, we’d love to hear from you. Letsss gooooo! Find more English Speaking Jobs in Germany on Arbeitnow