PPC Specialist (Google Ads & Microsoft Ads)

LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries-from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful-anytime, anywhere.We are looking for an experienced PPC Specialist with 6-7 years of hands-on experience managing performance marketing campaigns on Google Ads and Microsoft (Bing) Ads. The role will focus on driving high-quality traffic, optimizing conversions, and improving ROI across multiple brands and products.The ideal candidate should have strong expertise in campaign strategy, keyword research, conversion tracking, landing page optimization, and data analysis.Responsibilities:Campaign Strategy & ExecutionPlan, launch, and manage paid search campaigns across Google Ads and Microsoft AdsManage campaigns across Search, Performance Max, Display, and RemarketingBuild campaign structures aligned with business goals and audience targetingDevelop and test ad copies, extensions, and bidding strategiesPerformance OptimizationMonitor and optimize campaigns for ROAS, CPA, and conversion ratesConduct A/B testing for ads, landing pages, and bidding strategiesPerform keyword expansion, negative keyword management, and search term analysisOptimize campaign structure for quality score improvementsData & AnalyticsAnalyze campaign performance using Google Analytics, GA4, and ad platform reportsCreate insights on traffic quality, conversion funnels, and attributionWork closely with analytics and product teams to improve tracking accuracyConversion & Landing Page OptimizationCollaborate with design and product teams to optimize landing pages for conversionSuggest improvements in CTA placement, messaging, and user flowIdentify friction points in the user journey and checkout flowReporting & InsightsPrepare weekly and monthly performance reportsTrack key metrics such as ROAS, CPC, conversion rate, and revenueShare insights and recommendations for scaling campaignsCollaborationWork closely with SEO, content, product, and analytics teamsCoordinate with developers for tracking implementation and conversion pixelsSupport marketing leadership in growth planning and experimentationRequired Skills & Experience:Experience6–7 years experience in PPC / Performance MarketingStrong hands-on experience managing Google Ads and Microsoft AdsExperience handling high budget campaigns and multiple accountsTechnical SkillsAdvanced knowledge of:Google AdsMicrosoft AdsGoogle Analytics / GA4Google Tag ManagerExperience with conversion tracking and attribution modelsStrong understanding of bidding strategies and campaign automationAnalytical SkillsStrong data analysis capabilityAbility to derive actionable insights from campaign dataExperience working with dashboards and reporting toolsPreferred ExperienceExperience in EdTech, Healthcare, SaaS, or eLearning industriesThis is a remote opportunity.Originally posted on Himalayas

LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries-from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful-anytime, anywhere.We are looking for an experienced PPC Specialist with 6-7 years of hands-on experience managing performance marketing campaigns on Google Ads and Microsoft (Bing) Ads. The role will focus on driving high-quality traffic, optimizing conversions, and improving ROI across multiple brands and products.The ideal candidate should have strong expertise in campaign strategy, keyword research, conversion tracking, landing page optimization, and data analysis.Responsibilities:Campaign Strategy & ExecutionPlan, launch, and manage paid search campaigns across Google Ads and Microsoft AdsManage campaigns across Search, Performance Max, Display, and RemarketingBuild campaign structures aligned with business goals and audience targetingDevelop and test ad copies, extensions, and bidding strategiesPerformance OptimizationMonitor and optimize campaigns for ROAS, CPA, and conversion ratesConduct A/B testing for ads, landing pages, and bidding strategiesPerform keyword expansion, negative keyword management, and search term analysisOptimize campaign structure for quality score improvementsData & AnalyticsAnalyze campaign performance using Google Analytics, GA4, and ad platform reportsCreate insights on traffic quality, conversion funnels, and attributionWork closely with analytics and product teams to improve tracking accuracyConversion & Landing Page OptimizationCollaborate with design and product teams to optimize landing pages for conversionSuggest improvements in CTA placement, messaging, and user flowIdentify friction points in the user journey and checkout flowReporting & InsightsPrepare weekly and monthly performance reportsTrack key metrics such as ROAS, CPC, conversion rate, and revenueShare insights and recommendations for scaling campaignsCollaborationWork closely with SEO, content, product, and analytics teamsCoordinate with developers for tracking implementation and conversion pixelsSupport marketing leadership in growth planning and experimentationRequired Skills & Experience:Experience6–7 years experience in PPC / Performance MarketingStrong hands-on experience managing Google Ads and Microsoft AdsExperience handling high budget campaigns and multiple accountsTechnical SkillsAdvanced knowledge of:Google AdsMicrosoft AdsGoogle Analytics / GA4Google Tag ManagerExperience with conversion tracking and attribution modelsStrong understanding of bidding strategies and campaign automationAnalytical SkillsStrong data analysis capabilityAbility to derive actionable insights from campaign dataExperience working with dashboards and reporting toolsPreferred ExperienceExperience in EdTech, Healthcare, SaaS, or eLearning industriesThis is a remote opportunity.Originally posted on Himalayas