(Senior) International CRM Manager (gn)

In this role, you will take ownership of revenue and performance for our CRM channel in our international markets and continuously evolve it together with the team. You will set the strategic direction, act as a close sparring partner, and remain deeply embedded in day-to-day execution.Deine Mission bei uns You take significant co-ownership of revenue, performance, and the ongoing development of our international CRM channel acrossYou develop and steer our CRM and lifecycle strategy using Klaviyo within a Shopify environmentYou work in close sparring with the existing CRM Manager, supporting prioritization, execution, and continuous optimizationYou conceptualize, prioritize, and execute newsletter campaigns as well as automated lifecycle flows (e.g. welcome, post-purchase, replenishment, win-back)You think CRM holistically across the entire customer lifecycle, driving initiatives around personalization and segmentationYou continuously identify optimization opportunities, run A/B tests, and derive actionable insightsYou analyze, monitor, and report on key CRM KPIs (including revenue, retention, CLV, open rate, CTR)You collaborate closely with adjacent teams such as Webshop, Performance Marketing, and Influencer MarketingYou are fluent in French and DutchDeine Erfahrung & Skills You bring 5+ years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce environmentYou have deep hands-on expertise with Klaviyo, including complex setups, flows, segmentation, and testingYou have experience working with Shopify integrationsYou have a strong commercial mindset and are highly data- and results-drivenYou demonstrate a high level of ownership and take responsibility proactivelyYou work in a structured, analytical way and consistently focus on the most relevant KPIsYou thrive in dynamic environments with rapidly shifting prioritiesYou have a solid understanding of GDPR and data privacy regulationsYou are a native German speaker and have strong English communication skillsWhy choose us?Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:Flexible working hours and remote work optionsAttractive employee discountsSubsidy for the E-gym WellpassWorkationCorporate benefits28 days vacation/yearand much moreAbout UsThe Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.This is us – The Quality Group – nice to meet you! Now it’s your turn!We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!Originally posted on Himalayas

In this role, you will take ownership of revenue and performance for our CRM channel in our international markets and continuously evolve it together with the team. You will set the strategic direction, act as a close sparring partner, and remain deeply embedded in day-to-day execution.Deine Mission bei uns You take significant co-ownership of revenue, performance, and the ongoing development of our international CRM channel acrossYou develop and steer our CRM and lifecycle strategy using Klaviyo within a Shopify environmentYou work in close sparring with the existing CRM Manager, supporting prioritization, execution, and continuous optimizationYou conceptualize, prioritize, and execute newsletter campaigns as well as automated lifecycle flows (e.g. welcome, post-purchase, replenishment, win-back)You think CRM holistically across the entire customer lifecycle, driving initiatives around personalization and segmentationYou continuously identify optimization opportunities, run A/B tests, and derive actionable insightsYou analyze, monitor, and report on key CRM KPIs (including revenue, retention, CLV, open rate, CTR)You collaborate closely with adjacent teams such as Webshop, Performance Marketing, and Influencer MarketingYou are fluent in French and DutchDeine Erfahrung & Skills You bring 5+ years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce environmentYou have deep hands-on expertise with Klaviyo, including complex setups, flows, segmentation, and testingYou have experience working with Shopify integrationsYou have a strong commercial mindset and are highly data- and results-drivenYou demonstrate a high level of ownership and take responsibility proactivelyYou work in a structured, analytical way and consistently focus on the most relevant KPIsYou thrive in dynamic environments with rapidly shifting prioritiesYou have a solid understanding of GDPR and data privacy regulationsYou are a native German speaker and have strong English communication skillsWhy choose us?Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:Flexible working hours and remote work optionsAttractive employee discountsSubsidy for the E-gym WellpassWorkationCorporate benefits28 days vacation/yearand much moreAbout UsThe Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.This is us – The Quality Group – nice to meet you! Now it’s your turn!We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!Originally posted on Himalayas