Senior Manager of Provider Brand and Integrated Marketing

Who are we and why should you join us?BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.As the Senior Manager, Provider Brand and Integrated Marketing at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.This is a highly strategic role with end-to-end ownership of how BetterHelp shows up to providers. You will serve as the single-threaded marketing owner for the provider audience, responsible for defining and scaling the provider marketing strategy to drive acquisition, engagement, and long-term provider value. This role will play a critical part in advancing key company priorities, including insurance adoption, and will operate as the primary marketing partner to cross-functional teams shaping the provider experience.What are we looking for?We are looking for a strategic, highly autonomous marketing leader to own Provider Brand and Integrated Marketing at BetterHelp.This individual will define and drive the end-to-end provider marketing strategy, translating business priorities into integrated programs that influence provider acquisition, activation, engagement, and retention. As the team’s subject matter expert on the provider audience, you will shape how BetterHelp positions itself to therapists and clinicians, and partner cross-functionally to influence product, operations, and growth strategies.The ideal candidate brings deep experience in healthcare or provider-focused marketing, with a strong understanding of how to engage professional audiences such as therapists, clinicians, or other licensed providers. They are equally comfortable setting strategy, driving execution, and influencing stakeholders across the organization.What will you do?Own Provider Marketing Strategy & VisionDefine and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle effortsEstablish provider segmentation, positioning, and messaging frameworks, ensuring they scale across channels and marketsServe as the central driver of how BetterHelp shows up to providers, with full ownership of the provider marketing roadmapDrive Business Impact & Strategic InitiativesOwn key provider growth outcomes, including acquisition, activation, engagement, and retentionLead marketing strategy for high-priority initiatives, including insurance adoption on the provider sideTranslate company and product priorities into integrated marketing plans that drive measurable business impactPartner with Data Science to define success metrics, measurement frameworks, and performance targetsLead Cross-Functional Alignment & InfluenceAct as the primary marketing partner to Product, Clinical Operations, Growth, Lifecycle, and Data teams on all provider-related initiativesInfluence product direction and roadmap decisions by bringing forward provider insights, market trends, and performance dataDrive alignment across teams to ensure a cohesive and effective provider experience across all touchpointsBuild & Scale Integrated Marketing ProgramsDevelop and lead integrated marketing campaigns and programs that drive provider acquisition, engagement, and advocacyOversee key initiatives such as:Ambassador and advocacy programsEvents and conferencesPartnerships and community engagementOwned content platformsEnsure consistent, compelling storytelling across all channels and touchpointsGlobal & Market ExpansionDefine the global provider marketing strategy and guide localization for international marketsDevelop scalable playbooks for entering and growing provider supply in new regionsPartner with regional stakeholders to ensure relevance and effectiveness of messaging and programsOperationalize Insights, Measurement & OptimizationEstablish and own frameworks for tracking provider brand health and marketing performance (e.g., provider sentiment, engagement metrics)Translate insights into actionable recommendations that inform strategy and improve outcomesBuild feedback loops across brand, lifecycle, and growth efforts to continuously optimize performanceWhat will you NOT do?You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.Can I work remotely?Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.Requirements10+ years of experience in brand or integrated marketingExperience in healthcare, mental health, or provider-focused marketing (e.g., therapists, clinicians, or other licensed professionals strongly preferred)Proven track record of executing multi-channel marketing campaigns and programsStrong understanding of audience segmentation, messaging, and positioningExperience working with or translating insights and strategy into executionAnalytical mindset with the ability to measure performance and optimize campaignsStrong cross-functional collaboration and stakeholder management skillsAbility to operate in a fast-paced environment and manage multiple prioritiesBonus (Great to have, but not required)Experience in two-sided marketplaces or platform businessesExperience with community-building, partnerships, or field marketing (events/conferences)Exposure to international or multi-market marketingBenefitsRemote work with regular in-person bonding experiences sponsored by the companyCompetitive compensation Holistic perks program (including free therapy, employee wellness, and more)Excellent health, dental, and vision coverage401k benefits with employer matching contributionThe chance to build something that changes lives – and that people loveAny piece of hardware or software that will make you happy and productiveAn awesome community of co-workersThe base salary range for this position is $170,000 - $200,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.Notice to Candidates: BetterHelp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (betterhelp.com/careers) or reputable job boards like our official LinkedIn orBetterHelp&l=remote&from=searchOnHP%2Cwhatautocomplete%2CwhatautocompleteSourceStandard&vjk=b0bfe5fb85c831a5" rel="nofollow ugc noopener noreferrer" target="_blank"> Indeed pages, and all official BetterHelp recruitment emails will come from the domain @betterhelp.com. Our commitment is to ensure a safe and transparent hiring experience for all candidates. We will never ask you for money, gift cards, or any form of payment during our hiring process, and we will never send money or checks to candidates. If you experience this, it is a scam.Originally posted on Himalayas

Who are we and why should you join us?BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.As the Senior Manager, Provider Brand and Integrated Marketing at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.This is a highly strategic role with end-to-end ownership of how BetterHelp shows up to providers. You will serve as the single-threaded marketing owner for the provider audience, responsible for defining and scaling the provider marketing strategy to drive acquisition, engagement, and long-term provider value. This role will play a critical part in advancing key company priorities, including insurance adoption, and will operate as the primary marketing partner to cross-functional teams shaping the provider experience.What are we looking for?We are looking for a strategic, highly autonomous marketing leader to own Provider Brand and Integrated Marketing at BetterHelp.This individual will define and drive the end-to-end provider marketing strategy, translating business priorities into integrated programs that influence provider acquisition, activation, engagement, and retention. As the team’s subject matter expert on the provider audience, you will shape how BetterHelp positions itself to therapists and clinicians, and partner cross-functionally to influence product, operations, and growth strategies.The ideal candidate brings deep experience in healthcare or provider-focused marketing, with a strong understanding of how to engage professional audiences such as therapists, clinicians, or other licensed providers. They are equally comfortable setting strategy, driving execution, and influencing stakeholders across the organization.What will you do?Own Provider Marketing Strategy & VisionDefine and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle effortsEstablish provider segmentation, positioning, and messaging frameworks, ensuring they scale across channels and marketsServe as the central driver of how BetterHelp shows up to providers, with full ownership of the provider marketing roadmapDrive Business Impact & Strategic InitiativesOwn key provider growth outcomes, including acquisition, activation, engagement, and retentionLead marketing strategy for high-priority initiatives, including insurance adoption on the provider sideTranslate company and product priorities into integrated marketing plans that drive measurable business impactPartner with Data Science to define success metrics, measurement frameworks, and performance targetsLead Cross-Functional Alignment & InfluenceAct as the primary marketing partner to Product, Clinical Operations, Growth, Lifecycle, and Data teams on all provider-related initiativesInfluence product direction and roadmap decisions by bringing forward provider insights, market trends, and performance dataDrive alignment across teams to ensure a cohesive and effective provider experience across all touchpointsBuild & Scale Integrated Marketing ProgramsDevelop and lead integrated marketing campaigns and programs that drive provider acquisition, engagement, and advocacyOversee key initiatives such as:Ambassador and advocacy programsEvents and conferencesPartnerships and community engagementOwned content platformsEnsure consistent, compelling storytelling across all channels and touchpointsGlobal & Market ExpansionDefine the global provider marketing strategy and guide localization for international marketsDevelop scalable playbooks for entering and growing provider supply in new regionsPartner with regional stakeholders to ensure relevance and effectiveness of messaging and programsOperationalize Insights, Measurement & OptimizationEstablish and own frameworks for tracking provider brand health and marketing performance (e.g., provider sentiment, engagement metrics)Translate insights into actionable recommendations that inform strategy and improve outcomesBuild feedback loops across brand, lifecycle, and growth efforts to continuously optimize performanceWhat will you NOT do?You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.Can I work remotely?Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.Requirements10+ years of experience in brand or integrated marketingExperience in healthcare, mental health, or provider-focused marketing (e.g., therapists, clinicians, or other licensed professionals strongly preferred)Proven track record of executing multi-channel marketing campaigns and programsStrong understanding of audience segmentation, messaging, and positioningExperience working with or translating insights and strategy into executionAnalytical mindset with the ability to measure performance and optimize campaignsStrong cross-functional collaboration and stakeholder management skillsAbility to operate in a fast-paced environment and manage multiple prioritiesBonus (Great to have, but not required)Experience in two-sided marketplaces or platform businessesExperience with community-building, partnerships, or field marketing (events/conferences)Exposure to international or multi-market marketingBenefitsRemote work with regular in-person bonding experiences sponsored by the companyCompetitive compensation Holistic perks program (including free therapy, employee wellness, and more)Excellent health, dental, and vision coverage401k benefits with employer matching contributionThe chance to build something that changes lives – and that people loveAny piece of hardware or software that will make you happy and productiveAn awesome community of co-workersThe base salary range for this position is $170,000 - $200,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2026. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.Notice to Candidates: BetterHelp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (betterhelp.com/careers) or reputable job boards like our official LinkedIn orBetterHelp&l=remote&from=searchOnHP%2Cwhatautocomplete%2CwhatautocompleteSourceStandard&vjk=b0bfe5fb85c831a5" rel="nofollow ugc noopener noreferrer" target="_blank"> Indeed pages, and all official BetterHelp recruitment emails will come from the domain @betterhelp.com. Our commitment is to ensure a safe and transparent hiring experience for all candidates. We will never ask you for money, gift cards, or any form of payment during our hiring process, and we will never send money or checks to candidates. If you experience this, it is a scam.Originally posted on Himalayas