Social Media and Comms Lead

SummarySecureW2 is a small but rapidly-scaling cybersecurity startup looking for a social media and communications lead who can master best practices on LinkedIn while also deftly managing an external comms drumbeat with our PR agency. You’ll own LinkedIn, grow the right audience, and make sure our executives and subject-matter experts show up with a consistent, smart point of view. You’ll also be responsible for occasional press releases, prepping execs for interviews, and working with our content team todeliver press materials.Social hasn’t been a major focus for us to date, but the company is scaling quickly and we believe a stronger organic social presence is key to our future brand awareness. Your job is to bring the SecureW2 story to life in public.You’ll partner closely across the organization to launch campaigns, amplify customer wins, and push out helpful content on our core themes.What You’ll DoOwn and grow SecureW2’s social presenceBuild our social footprint from the ground up — strategy, voice, formats, posting cadenceTurn complex cybersecurity/identity topics into approachable, platform-native contentSpot good entry points into industry conversations and get us participatingBuild and maintain an engaged audience made up of customers, prospects, partners, and influencersConnect organic to demand, ABM, and outboundCreate and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularlyBuild and train on simple social selling best practices — who to follow, what to comment, when to DM, what to postGhostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and moreCoordinate with PR partners to support press releases, brief writers, and contribute messaging and quotesHelp prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responsesCollaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaignsRun the social content engineOwn the full social content workflow — planning, creation, approvals, publishingRework existing assets into short, native posts for each platformLeverage freelancers/creators as needed for video, motion, carousels, and short clipsUse AI tools everywhere it makes sense to move faster, test more, and keep quality highMeasure impact, not just engagementDefine and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performanceWhere possible, connect social activity to the CRM and report on social-sourced meetings and opportunitiesHighlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboardWhat You’ll BringExperience in B2B SaaS or cybersecurity — you understand the audience and the buying committeesA track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brandVery strong short-form writing — posts, hooks, and DMs that sound human and usefulBasic experience working with PR agencies and pressExperience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handleAbility to bounce between strategy and execution — build the plan and ship the postOriginally posted on Himalayas

SummarySecureW2 is a small but rapidly-scaling cybersecurity startup looking for a social media and communications lead who can master best practices on LinkedIn while also deftly managing an external comms drumbeat with our PR agency. You’ll own LinkedIn, grow the right audience, and make sure our executives and subject-matter experts show up with a consistent, smart point of view. You’ll also be responsible for occasional press releases, prepping execs for interviews, and working with our content team todeliver press materials.Social hasn’t been a major focus for us to date, but the company is scaling quickly and we believe a stronger organic social presence is key to our future brand awareness. Your job is to bring the SecureW2 story to life in public.You’ll partner closely across the organization to launch campaigns, amplify customer wins, and push out helpful content on our core themes.What You’ll DoOwn and grow SecureW2’s social presenceBuild our social footprint from the ground up — strategy, voice, formats, posting cadenceTurn complex cybersecurity/identity topics into approachable, platform-native contentSpot good entry points into industry conversations and get us participatingBuild and maintain an engaged audience made up of customers, prospects, partners, and influencersConnect organic to demand, ABM, and outboundCreate and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularlyBuild and train on simple social selling best practices — who to follow, what to comment, when to DM, what to postGhostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and moreCoordinate with PR partners to support press releases, brief writers, and contribute messaging and quotesHelp prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responsesCollaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaignsRun the social content engineOwn the full social content workflow — planning, creation, approvals, publishingRework existing assets into short, native posts for each platformLeverage freelancers/creators as needed for video, motion, carousels, and short clipsUse AI tools everywhere it makes sense to move faster, test more, and keep quality highMeasure impact, not just engagementDefine and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performanceWhere possible, connect social activity to the CRM and report on social-sourced meetings and opportunitiesHighlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboardWhat You’ll BringExperience in B2B SaaS or cybersecurity — you understand the audience and the buying committeesA track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brandVery strong short-form writing — posts, hooks, and DMs that sound human and usefulBasic experience working with PR agencies and pressExperience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handleAbility to bounce between strategy and execution — build the plan and ship the postOriginally posted on Himalayas