VP, Digital Media Strategy
Source: Himalayas
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Fanatics is seeking a VP, Digital Media Strategy to lead their end-to-end digital media strategy for Sportsbook and iGaming. This role involves developing holistic paid media strategies, building integrated media plans, and fostering a culture of experimentation to drive measurable growth and customer value.
Job Description
Fanatics Betting & Gaming is building the most rewarding, fan-first sports betting and gaming experience in the industry. We’re looking for a VP, Digital Media Strategy to lead our end-to-end digital media strategy across Sportsbook and iGaming, driving measurable growth, efficiency, and long-term customer value.RequirementsDevelop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention.Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets.Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies.BenefitsFull-time employmentMoreOriginally posted on Himalayas
Full Description
Fanatics Betting & Gaming is building the most rewarding, fan-first sports betting and gaming experience in the industry. We’re looking for a VP, Digital Media Strategy to lead our end-to-end digital media strategy across Sportsbook and iGaming, driving measurable growth, efficiency, and long-term customer value.RequirementsDevelop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention.Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets.Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies.BenefitsFull-time employmentMoreOriginally posted on Himalayas