Brand Designer

A mid-level Werkstudent:in Brand Design, often with 2-4 years of academic study and some internship or project experience, will take on more independent tasks and contribute more actively to creative ideation. You'll be expected to handle more complex design requests, such as developing variations of existing brand assets, contributing to the design of smaller campaigns, and potentially assisting in the creation of style guide updates. This level requires a deeper understanding of brand strategy and how visual elements contribute to overall marketing objectives. You'll be a valuable contributor, capable of translating briefs into tangible design solutions with less direct supervision.

At this stage, you should possess a strong portfolio showcasing a range of design projects, advanced proficiency in design software, and a developing understanding of user experience and digital design principles. You'll be expected to communicate your design rationale effectively and collaborate more proactively with cross-functional teams. Growth areas include developing a stronger strategic design mindset, mastering new design tools, and potentially taking on small leadership responsibilities within specific project tasks. Mid-level Werkstudent:innen might see annual compensation in the range of $40,000 to $60,000.

A senior Werkstudent:in Brand Design is rare and typically signifies an advanced student or recent graduate with significant internship experience, often 4+ years in a design-related field. This individual is expected to contribute at a strategic level, capable of taking ownership of significant design projects from concept to completion. You would be involved in defining new brand elements, contributing to brand strategy discussions, and mentoring junior team members. Your role would be crucial in ensuring the brand's visual integrity and innovation across all channels, often acting as a key point of contact for specific design initiatives.

Required skills include a comprehensive understanding of brand architecture, advanced design thinking, and a proven ability to lead design projects. You should be a master of design software, adept at problem-solving creatively, and possess excellent presentation and communication skills. Mentorship and a strong understanding of project management are also key. Senior Werkstudent:innen are highly valued for their experience and strategic contribution. While compensation varies greatly, this level might see annual figures ranging from $60,000 to $80,000+, often with opportunities for bonuses or profit sharing depending on the company and the nature of the role.