Marketing Assistant

Also known as: Part-time Marketing Assistant, Student Marketing & Admin, Junior Marketing Support

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Role Overview

Are you a motivated student looking to gain hands-on experience in the dynamic world of marketing and business operations? Our Werkstudent:in Marketing, Content & Back-office role offers a unique opportunity to contribute across diverse areas, from crafting compelling content to ensuring smooth administrative processes. This position is ideal for individuals eager to learn, grow, and make a tangible impact within a supportive team environment.

In this role, you'll be instrumental in supporting our marketing initiatives by developing engaging content for various platforms and assisting with the day-to-day back-office tasks that keep our operations running efficiently. You'll gain exposure to content creation workflows, digital marketing strategies, and essential administrative functions, providing a well-rounded understanding of how a business thrives. The current job market highly values individuals with a blend of creative and organizational skills, making this a fantastic stepping stone for your future career.

This is a minijob position, meaning it's designed to fit alongside your studies, offering flexibility and a chance to earn while you learn. You'll work closely with experienced professionals who are dedicated to mentoring and guiding your development, ensuring you acquire valuable practical skills and industry insights. If you're a proactive, detail-oriented student with a passion for marketing and a knack for organization, we encourage you to apply and embark on an exciting learning journey with us.

Key Responsibilities

  • Assist in the creation and editing of marketing content, including blog posts, social media updates, website copy, and email newsletters, ensuring brand consistency and accuracy.
  • Conduct market research to identify trends, competitor activities, and potential content opportunities.
  • Manage and update company social media profiles, scheduling posts and engaging with the online community.
  • Support the planning and execution of marketing campaigns, from ideation to performance tracking.
  • Handle administrative tasks such as data entry, document organization, and correspondence management.
  • Assist with customer inquiries and provide basic support via email or phone.
  • Contribute to the maintenance and organization of internal databases and filing systems.
  • Prepare reports on marketing activities and back-office operations as requested.
  • Collaborate with team members on various projects, offering support and contributing ideas.
  • Learn and apply company policies and procedures to ensure efficient workflow.

Required Skills

Technical Skills

Content Writing & Editing Social Media Management Platforms Basic SEO Principles Data Entry & Management Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) Familiarity with Content Management Systems (CMS) Basic Graphic Design Skills (e.g., Canva) Email Marketing Tools

Soft Skills

Strong Communication Skills (Written & Verbal) Organizational Skills & Attention to Detail Proactive & Self-Motivated Teamwork & Collaboration Time Management & Prioritization Adaptability & Willingness to Learn

Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint) Google Workspace (Docs, Sheets, Drive) Canva Hootsuite/Buffer (or similar social media scheduler) Trello/Asana (or similar project management tool) Mailchimp/Sendinblue (or similar email marketing platform) WordPress (or similar CMS)

Seniority Levels

As a junior Werkstudent:in, you are typically in the early stages of your academic career, perhaps in your first or second year of university. Your responsibilities will focus on foundational tasks, learning the ropes of marketing and administrative work under close supervision. You'll be expected to follow instructions diligently, complete assigned tasks accurately, and demonstrate a strong willingness to absorb new information and skills. This level is about building a solid understanding of core concepts and processes.

Key skills for a junior Werkstudent:in include a good grasp of written communication, basic computer literacy, and an eagerness to learn. You'll be expected to be punctual, reliable, and able to manage your time effectively between your studies and work. While extensive prior experience isn't usually required, a genuine interest in marketing and a meticulous approach to tasks are highly valued. Salary expectations for a junior Werkstudent:in are typically at the lower end of the range, reflecting the learning curve and foundational nature of the role.

The growth path from a junior Werkstudent:in is clear: as you gain confidence and competence, you'll be entrusted with more complex tasks and greater autonomy. You'll begin to contribute more actively to content ideation and campaign support. This role is designed to provide a robust introduction, setting you up for more specialized or advanced roles as you progress in your education and career.

Frequently Asked Questions

What is a 'Werkstudent:in' and 'Minijob' in the German context?
A 'Werkstudent:in' is a student who works part-time alongside their studies, gaining practical experience. A 'Minijob' is a type of employment in Germany with specific legal limits on monthly earnings (currently €538 per month as of 2024). This role combines both, offering students a flexible part-time work opportunity that fits within these regulations.
What kind of content will I be creating?
You'll be involved in creating a variety of marketing content, including blog posts, social media updates (e.g., for Instagram, LinkedIn, Facebook), website copy, and potentially elements for email newsletters. The goal is to engage our target audience and communicate our brand message effectively.
Do I need prior marketing experience to apply?
While prior experience is a plus, it's not strictly required. We are looking for motivated students with a strong interest in marketing, excellent communication skills, and a willingness to learn. We provide training and support to help you develop the necessary skills.
How many hours per week is this role?
As a 'Minijob', this role is designed to be part-time and flexible to accommodate your studies. Typically, this would be around 10-15 hours per week, but the exact hours can be discussed and agreed upon based on your availability and the company's needs, ensuring you stay within the Minijob earnings limit.
What are the typical back-office tasks involved?
Back-office tasks can include data entry, organizing digital files and documents, managing company databases, assisting with correspondence, and providing general administrative support to ensure smooth daily operations. It's about keeping things organized and running efficiently.
What software or tools will I be expected to use?
You'll likely use common office productivity tools like Microsoft Office Suite or Google Workspace. Familiarity with social media management platforms (like Hootsuite or Buffer), basic graphic design tools (like Canva), and potentially content management systems (like WordPress) is beneficial. We will provide training on any specific tools we use.
Will I receive training and mentorship?
Absolutely. We are committed to your professional development. You will receive thorough training on our processes and tools, and you'll have regular opportunities to work with and learn from experienced team members who will provide guidance and mentorship.

Salary Range

$15k - $25k /year

This is an estimated annual salary range for a Werkstudent:in (Minijob) role, converted to USD. Actual salaries vary significantly based on location (especially in Germany where Minijobs are prevalent), specific responsibilities, company size, and the student's year of study and experience. Minijobs in Germany have specific legal limits on monthly earnings.

Career Path

1
Marketing Assistant
2
Content Creator
3
Social Media Manager
4
Junior Marketing Manager

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