Brand Manager
Also known as: Brand Experience Manager DACH, Field Marketing Manager DACH, Experiential Marketing Lead DACH
See 4 live Brand Manager jobsRole Overview
Are you a creative and strategic thinker with a passion for bringing brands to life in the real world? The Offline Brand Activations Manager:in Dach () role is a pivotal position responsible for conceptualizing, planning, and executing impactful brand experiences across Germany, Austria, and Switzerland. This role is crucial for fostering genuine connections with target audiences, driving brand awareness, and ultimately influencing consumer behavior through engaging, memorable, and on-brand offline activations.
In today's competitive landscape, standing out requires more than just digital presence. Offline activations offer a unique opportunity to create tangible touchpoints, build emotional resonance, and generate buzz that digital channels alone cannot replicate. The demand for skilled professionals who can navigate the complexities of event planning, logistics, and on-the-ground execution in the DACH region is consistently high, making this a dynamic and rewarding career path for those who thrive on bringing ideas to fruition.
This position is ideal for a proactive individual who can blend strategic brand vision with meticulous operational execution. You will be the architect of unforgettable brand moments, ensuring every activation aligns perfectly with the brand's identity and marketing objectives. If you possess a flair for creativity, a knack for problem-solving, and a deep understanding of the DACH market, this role offers an exciting opportunity to shape brand perception and drive measurable results.
Key Responsibilities
- Develop and execute comprehensive offline brand activation strategies aligned with overall marketing objectives for the DACH region.
- Conceptualize and manage the end-to-end execution of various offline brand activations, including events, pop-up shops, experiential marketing campaigns, sponsorships, and in-store promotions.
- Identify and secure suitable venues, partners, and vendors for activations, negotiating contracts and ensuring cost-effectiveness.
- Oversee the creation of engaging and on-brand physical assets, collateral, and promotional materials for activations.
- Manage budgets for all offline activation projects, ensuring adherence to financial targets and delivering strong ROI.
- Collaborate closely with internal marketing, sales, and PR teams, as well as external agencies and stakeholders, to ensure seamless execution and consistent brand messaging.
- Develop and implement measurement frameworks to track the success and impact of brand activations, analyzing key performance indicators (KPIs) and providing post-campaign reports.
- Stay abreast of market trends, competitor activities, and emerging technologies in experiential marketing within the DACH region.
- Ensure all activations comply with local regulations, legal requirements, and brand guidelines.
- Manage on-site logistics, staffing, and troubleshooting during live activation periods to guarantee a smooth and positive experience for attendees and the brand.
- Foster strong relationships with local community groups, influencers, and media to amplify activation reach and impact.
- Contribute to the continuous improvement of activation processes and best practices.
Required Skills
Technical Skills
Soft Skills
Tools & Technologies
Seniority Levels
A Junior Offline Brand Activations Manager:in Dach () typically possesses 1-3 years of experience in marketing, event coordination, or a related field. Responsibilities at this level often involve supporting senior team members in the planning and execution of smaller-scale activations, managing specific logistical components, and assisting with vendor communication. You'll be expected to learn the ropes of event production, budget tracking for specific tasks, and ensuring brand consistency across materials.
Key skills for a junior role include strong organizational abilities, a keen eye for detail, excellent written and verbal communication, and a proactive attitude. Proficiency in basic project management tools and a willingness to learn are essential. While strategic input is welcomed, the primary focus is on reliable execution and contributing to the overall success of larger campaigns under guidance. Expect to assist with venue scouting, material ordering, and on-site support.
Salary expectations for a junior position in the DACH region typically range from €35,000 to €50,000 annually, depending on the specific location, company size, and the candidate's demonstrated potential and prior internship experience. This role serves as a fantastic foundation for building a career in experiential marketing.
Frequently Asked Questions
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Salary Range
Based on global market data. Salaries vary significantly by location, experience, and company size.