Lead Creative Strategist, Paid Growth (Reading.com)

We're looking for a Lead Creative Strategist to architect and scale the paid acquisition creative engine that fuels Reading.com's next stage of growth. The successful candidate will turn audience psychology and social listening into winning creatives, build systems that turn insights into consistent creative wins, and improve creative hit rate and build a testing engine that compounds learning over time.Requirements3-5+ years of experience leading performance creative for paid acquisition across major platformsProven track record of turning audience insights and performance data into high-performing creatives at scaleExperience running structured testing frameworks and improving creative hit rate over timeAbility to prioritize ruthlessly and focus on the few creative bets and iterations most likely to winDeep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisionsStrong creative judgment and understanding of hooks, formats, and pacing that stop the scroll and convertCurious and resourceful, with the ability to mine organic content, comments, reviews, competitor ads, and user conversations for new anglesExcellent written and verbal communication skills in EnglishApproaches problem-solving proactively with strong decision-making skillsBenefitsCompetitive salary commensurate with experienceFully-vested 401k with matching contributionsAnnual cash profit sharingMedical and dental benefitsFlexible office hoursOngoing education assistanceFlexible PTORemote office hardware reimbursementCompany-owned laptopMonthly meal adventureAnnual company retreatOriginally posted on Himalayas

We're looking for a Lead Creative Strategist to architect and scale the paid acquisition creative engine that fuels Reading.com's next stage of growth. The successful candidate will turn audience psychology and social listening into winning creatives, build systems that turn insights into consistent creative wins, and improve creative hit rate and build a testing engine that compounds learning over time.Requirements3-5+ years of experience leading performance creative for paid acquisition across major platformsProven track record of turning audience insights and performance data into high-performing creatives at scaleExperience running structured testing frameworks and improving creative hit rate over timeAbility to prioritize ruthlessly and focus on the few creative bets and iterations most likely to winDeep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisionsStrong creative judgment and understanding of hooks, formats, and pacing that stop the scroll and convertCurious and resourceful, with the ability to mine organic content, comments, reviews, competitor ads, and user conversations for new anglesExcellent written and verbal communication skills in EnglishApproaches problem-solving proactively with strong decision-making skillsBenefitsCompetitive salary commensurate with experienceFully-vested 401k with matching contributionsAnnual cash profit sharingMedical and dental benefitsFlexible office hoursOngoing education assistanceFlexible PTORemote office hardware reimbursementCompany-owned laptopMonthly meal adventureAnnual company retreatOriginally posted on Himalayas